What to say when the client wants to have the RAW files

WTSasksforrawfiles-wide

Almost every portrait or wedding photographer has heard this question, right? The mythical RAW files question!

OPTION #1

WHEN THE CLIENT WANTS THE RAW FILES AND YOU DON’T SELL THEM OR PROVIDE THEM TO CLIENTS

Hi YOU,

Thanks for writing! I want to be sure I am clear on what you are asking, so I’ll explain the few file differences here. My apologies if this is a review for you.

I take photographs in the RAW file format, which in very basic terms, is a larger, compression-free version of the JPG images we take on our smartphones. It would be unusual for a consumer to have a RAW converting software program available to them, unless you work in a creative field. JPGS, the image format that most of us use in daily life, are what we call a “derivative” file, meaning that they come from the original RAWs.

If you are requesting unedited RAW files, my studio does not release those files for a number of reasons. We believe that clients should receive a finished image, much like the final plated meal in an elegant restaurant instead of the contents of the refrigerator! In addition, by not releasing the RAW files we are able to protect our brand, the artwork that we produce and our standard for all of our finished images.

I’m sure you can understand our position, and I hope this answers all of your questions!

Warmly,

PHOTOGRAPHER

OPTION #2

WHEN THE CLIENT WANTS THE RAW FILES AND YOU WILL SELL THEM

This provides an answer when the client is requesting the RAW files and you are happy to sell them for $XXXX.

Hi YOU,

Thanks for writing! I want to be sure I am clear on what you are asking, so I’ll explain the few file differences here. My apologies if this is a review for you.

I take photographs in the RAW file format, which in very basic terms, is a larger, compression-free version of the JPG images we take on our smartphones. It would be unusual for a consumer to have a RAW converting software program available to them, unless you work in a creative field. JPGS, the image format that most of us use in daily life, are what we call a “derivative” file, meaning that they come from the original RAWs.

If you are requesting unedited RAW files, however, I am guessing you may have access to a RAW converting program and experience with image editing. If that’s the case, and you would like the opportunity to purchase the RAW files, they are available for $XXXXX.

I hope this answers all of your questions!

Warmly,

PHOTOGRAPHER

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