Templates are great. Until they aren’t.
Like when you have a specific customer service issue that needs to be solved quickly and courteously.
Or when your brand voice is too different from a templated voice.
And you have something to write about that we haven’t even thought of, but you need professional help pronto.
Enter Essential Emails: A Custom Copywriting Service for Photographers
Essential Emails is eighteen months of copywriting support, born to elevate your client correspondence, so that your written words are as high-quality as your images.
Don’t know what you need? We’ll start off with the basics:
1. Up first is a 45-minute 1:1 strategy call to learn all about your brand story and what your clients love about you, as well as a look at your client workflow.
2. After our call, you’ll receive 25 customized photographer’s workflow emails from first inquiry to final image delivery, written in your voice and for your business (just….better!). Along with the emails, we’ll include a customized photography workflow, so you know what to say and when to say it, before your session or event and after.
3. Once you’ve read and approved the final emails, you can opt for Pencil & Lens installation of your newly customized email workflow in your studio management software or your gmail canned responses, because they aren’t doing any good to your business sitting on a hard drive!. (Don’t know how to use canned emails or email templates? We’ll teach you our favorite ways to use them and tell you about our favorite Gmail plug-in for email template use.)
4. After that, we’ll work together on a custom review and edit of your client inquiry response letter, with suggestions specific to you and your business–more bookings, less ghostings is the goal!
5. Through the eighteen months, you’ll also have access to me for five custom emails, on any topic. What do you get? A custom letter, written to solve whatever immediate or long-term marketing, workflow or customer service problem you are having, along with a strategy call to work through the problem. All in your voice, your tone and your style. You know, like you wrote it.
✅ A fresh look at your album up-sales email to maximize your profits on every album sale? DONE. Don’t even have an album up-sales email? We’ll fix that.
✅ An emergency answer to the gut-sinking “I don’t really like my images” email? DONE.
✅ A thoughtful letter (and follow-up phone script) to the M-O-B with an I-S-S-U-E? DONE.
✅ A DM template for brilliant and effective Instagram correspondence with potential portrait and wedding clients (my new favorite marketing strategy!) DONE.
✅ You want to start an email newsletter, but don’t know what to say to grow a community of faithful clients? DONE.